About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or ...

While there are myriad new digital advertising techniques ripe for analysis, the advances with interactive video are probably the best examples of how real estate once reserved for both static and ...

In this setting, brand managers often seek two types of marketing communication: interactive digital advertising and virtual brand communities. The former exposes social media users to brand-related ...

As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...

BrightLine, the industry standard for interactive, dynamic, and shoppable CTV advertising experiences, has joined forces with TripleLift, a creative ad tech platform elevating digital advertising ...

President and CEO of the Interactive Advertising Bureau (IAB ... The annual IAB conference hosts the biggest names in the digital-advertising industry. Adblock Plus attended last year and it ...

The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.

On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.