Business Insider4y
Tech firm iSpot's CEO explains how its first acquisition will help big brands like Procter & Gamble understand how their TV ads perform
Consolidation continues to roll up advertising tech companies that specialize in changing how TV ads are bought, sold, and measured. ISpot.TV — a TV measurement firm that pulls together data ...
Ad Age1mon
Super Bowl 2025’s 10 most liked commercials, according to iSpot’s surveys
Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 32 min ago By Gillian Follett - 3 hours 39 min ago By Ad Age and Creativity Staff - 4 hours 30 min ago By Tim Nudd - 5 ...
The New York Times1mon
Super (Data) Bowl: Patrick Mahomes, Chiefs dominate TV ad spots this season
Advertisement Data note: iSpot tracked more than 3,400 NFL game ... season would have a big impact on their ubiquity on TV ads the next season. But — as with their superlative performances ...
Fierce Pharma2d
AbbVie regained TV ad spending lead amid February slowdown, with Rinvoq and Skyrizi back on top
The third-place slot marked another return to form. Novo Nordisk’s Wegovy reclaimed the seat it held in December, backed by ...