FRUITS ZIPPER’s “Kawaiitte Magic” blasts in at No. 1 on the Billboard Japan Hot 100, on the chart released May 21.

Hello Kitty may look just like a cat, but according to Sanrio itself, that assumption about the character could not be ...

Every May 10th, fans of Sanrio's kawaii universe have one more reason to smile and celebrate: Chococat's birthday ...

Fri, May 9, 2025 at 6:40 PM UTC ...

If you’d told us back in the day that the best trainers to wear with dresses would be an actual thing we’d be searching for in 2025, we wouldn’t have believed it. But look at us now, rocking our ...

You can dress this up or wear it with flip flops/sandals. Put on a blazer, tights, and boots in winter. Such a cute dress,” one shopper shared in a five-star review. Other reviewers love it so ...

Japanese people don’t want to be elevated versions of themselves, he says; they want to be someone else altogether, which is why kawaii culture ... or in other ways ‘dress Japanese ...

The Japanese concept of “kawaii," meaning “cute," has transcended its initial niche appeal ... “Anything can be kawaii—from daily essentials to clothing to even food," Figini adds. This versatility ...