It is important to understand who Johnnie Walker Blue Label is marketed towards. This whisky is not aimed at seasoned single malt scotch lovers. Instead, it is aimed at those who are looking to ...

The Johnnie Walker Blue Label Ice Chalet has been created as a collaboration with Perfect Moment, a high-performance luxury skiwear and lifestyle brand that was founded in 1984 in the mountains of ...

The day it was announced, it was out the blue - a bolt ... of millions into the Johnnie Walker visitor experience on Edinburgh's Princes Street and at four contrasting Scotch distilleries.

Johnnie Walker Princes Street already stands as the largest single investment programme of its kind ever seen in Scotch whisky tourism. Offering more than 800 flavor combinations, unique immersive ...

the world's number one Scotch Whisky 1, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James ...

Johnnie Walker, the whisky which traces its roots back 200 years, will soon be available in paper bottles. Diageo, the drinks giant that owns the brand, said it plans to run a trial of the new ...

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But how is AI impacting one of our biggest and best known industries, whisky? I wrote last year ... design and create unique bottles of Johnnie Walker Blue Label using Scott’s beautiful designs.

Johnnie Walker Blue Label Legendary Eight, launched for the brand’s 200th anniversary, honors eight historic distilleries active in 1820. This premium blend showcases a unique interplay between ...