Diageo , the world's top spirits maker, is exploring a potential spin-off or sale of beer brand Guinness and is reviewing its ...

The story behind Johnnie Walker's distinctive 24-degree label angle reveals a clever Victorian marketing strategy that ...

How one of the world's first ultra premium blended whiskies has remained relevant after 33 years of market dominance.

If you've ever been curious about the relationship between Royal Warrants and Scotland's whisky industry, this ultimate guide ...