Johnnie Walker unveiled a new Scotch whisky made by blending six rare single malts and two grain whiskies. Officially dubbed ...
One of the best value-for-money bottles you can get your hands on, the Johnnie Walker Black Label is a great entry point to ...
The Johnnie Walker Blue Label Ice Chalet has been created as a collaboration with Perfect Moment, a high-performance luxury ...
As the centerpiece of Diageo’s £185 million ($233 million) investment, Johnnie Walker Princes Street already stands as the largest single investment programme of its kind ever seen in Scotch ...
2024 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky 1, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed ...
This case study explains how Johnnie Walker, the scotch whisky brand, reversed its decline in India by appealing to younger consumers with a brand extension. We’re long-term subscribers to WARC and it ...