Guinness could be sold for £8bn as parent company Diageo considers cashing in on booming demand for the Irish stout.

Diageo is exploring a potential spin-off or sale of beer brand Guinness and is reviewing its stake in LVMH's drinks unit, ...

The story behind Johnnie Walker's distinctive 24-degree label angle reveals a clever Victorian marketing strategy that ...

How one of the world's first ultra premium blended whiskies has remained relevant after 33 years of market dominance.

Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair ...