Promotional items like a Keebler Fiesta Booklet, featuring Chacho's recipes, and video game CD-ROMs were offered to entice buyers. Apparently, that wasn't enough, as the company said adios to them ...

Keebler has marketed its brands such as Cheez-Its (which have the Sunshine ... Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Chachos and Zesta Crackers ...

Keebler does a fairly decent business in salty snacks, perhaps $300 million, volume headed by its O’Boisies. Chadbourne reports the firm’s Chachos, a flour-tortilla chip introduced earlier ...

Looking to whet consumers' appetites from the breakfast table through their afternoon snack, Kellogg Co. agreed Thursday to acquire Keebler Foods for approximately $3.9 billion in cash, ending a ...

Not everything seems to equal rays of sunshine in the latest biscuit-industry consolidation engineered by Keebler Co. The Keebler-Sunshine combination with a 23 percent share of the business makes ...