Millions of Kroger shoppers swipe or enter their loyalty card at the checkout every day, allowing the retailer to tabulate ...

Kroger has secret shopper profiles on millions of its grocery customers. They may be affecting what consumers pay for goods.

For years, Kroger has made a concerted effort to drive people to its loyalty program and more than 95 percent of customer transactions are tied to a Kroger loyalty card.

So what it means is many people will get personalized discounts. A lot of people love discounts and it’s a free loyalty ...

and all of the data sits within a data science division of a separate arm of the retailer. Kroger Precision Marketing is focused on grocery shoppers, has a self-serve Retail Media platform, and a ...

Consumer Reports uncovered that Kroger collects vast amounts of personal data through its loyalty program. The grocery giant ...

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division. The data ...