Millions of Kroger shoppers swipe or enter their loyalty card at the checkout every day, allowing the retailer to tabulate ...

Consumer Reports uncovered that Kroger collects vast amounts of personal data through its loyalty program. The grocery giant ...

For years, Kroger has made a concerted effort to drive people to its loyalty program and more than 95 percent of customer transactions are tied to a Kroger loyalty card.

Thanks to a state law, some consumers can find out what info companies collect and share about them. In Kroger’s case, the ...

Investigation finds Kroger uses customer data to estimate income and target discounts—sometimes inaccurately. Shoppers with ...

So what it means is many people will get personalized discounts. A lot of people love discounts and it’s a free loyalty ...

Almost everything in the private file that the Kroger grocery store ... are tied to a Kroger loyalty card. The grocery chain also has an in-house data unit—called 84.51°, which refers to ...