Luka Doncic came to the NBA in 2018 calling LeBron James his idol. The first time they went head-to-head, Doncic asked James ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Luka Dončić getting traded to the Los Angeles Lakers stunned the basketball world and it’s had an instant impact on his ...

“We used to do that in the Nets office when LeBron was in Cleveland ... in New Jersey back then, be willing to move either Carter or Kidd to acquire a young yet still dominant James?

LeBron James and Stephen Curry have the best-selling jerseys so far this season, but who ranks No. 1 on the list?

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

Way back in 2010, LeBron James sent ... and sons behind in Cleveland, it also created a major rift between him and his hometown. After 'The Decision', fans burned his jerseys in the street with ...

In James' case, his on- and off-court trailblazing resonated with his fans and the NBA, as implied by the dominant jersey sales. Reminiscent of the Warriors beating the Cleveland Cavaliers in ...