LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

Paper + Spark received the “brand awareness campaign for the Financial Advice Association Australia (FAAA)”.The ...

Shirofune, providers of a digital advertising automation management tool, has integrated LinkedIn Ads into its platform, enabling companies to manage their LinkedIn ad campaigns alongside other major ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

The employment-focused social media platform taps Strike Anywhere director John Larigakis to helm their latest campaign.

If you’ve ever applied or thought of applying for a job via LinkedIn, you’ll know that the experience can be immediately disheartening: Openings that look interesting typically can see ...

In 2021, when Calm Collective Asia ran a LinkedIn campaign titled Redefining Failure, it attracted “quite a lot of personal sharing that was genuine and authentic”, including from politicians ...

For almost a decade now, he’s been spearheading LinkedIn’s Ads business, and has been instrumental in growing the employment-focused social media platform’s advertising business. In his role, he works ...

Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

While Lumon Industries' LinkedIn page has been active since Season 1, fans keeping close tabs on the career-driven social ...