Keke Palmer's luscious, lower back-grazing copper locks have slight fluidity thanks to long layers. This cut is perfect for ...

Vera Wang's perfumes remain a firm favourite on Amazon, with this "exotic" twist on the bestselling Princess fragrance ...

Another day, another nostalgic beauty trend making waves in the zeitgeist. And just like past looks that have received an ...

I started losing my hair at 20, sending me into a spiral of fear and failed treatments. Here’s what I learned — and what it ...

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

Looking for the best Vitamin C serum in India? Here are affordable yet effective alternatives to La Roche-Posay that brighten ...

Remove colours gently using coconut oil, nourish hair with sulfate-free shampoos, hydrate well & follow a detox routine for ...

The rain pounded the cement just outside of the hair salon’s open door. This type of weather is not good for new hairstyles; ...

Transform your home hair dye routine into a moment of creativity and care, reminiscent of the days when beauty rituals were ...

"We are out of our minds with worry," Danielle said. "She's never done anything like this before. She's such a good girl." ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Bergamy-Rosa recommends shades that are one to two levels lighter than your natural color to cover budding grays. “This can ...