Keke Palmer's luscious, lower back-grazing copper locks have slight fluidity thanks to long layers. This cut is perfect for ...

Another day, another nostalgic beauty trend making waves in the zeitgeist. And just like past looks that have received an ...

When you wash it off, you might be pleasantly surprised to see bouncier, more hydrated skin. This mask is made with albumin ...

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

The rain pounded the cement just outside of the hair salon’s open door. This type of weather is not good for new hairstyles; ...

Transform your home hair dye routine into a moment of creativity and care, reminiscent of the days when beauty rituals were ...

"We are out of our minds with worry," Danielle said. "She's never done anything like this before. She's such a good girl." ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Bergamy-Rosa recommends shades that are one to two levels lighter than your natural color to cover budding grays. “This can ...

Five years after the onset of the COVID-19 pandemic, our relationship to food and dining has undergone some permanent changes ...

“Since there is some red pigment in any brown color, it is normal to fade away a bit after a month ... brown is the perfect ...