The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black, the ...

The Kings' new logo is heavily inspired by the '90s look sported by Gretzky in his peak, but features the 1967 crown and other slight updates. Search query Search ...

Los Angeles Kings logo history Entrepreneur Jack Kent Cooke was awarded an NHL expansion franchise for LA in 1966. He chose the regal "Kings" moniker and purple and gold colors inspired by royalty.

The Los Angeles Kings unveiled their new logo on Thursday, returning to a similar look to that which the franchise wore in the 1990s. "Past. Present. Future. Forever," the Kings captioned a post ...

Kings Announce Brand Evolution, 'Retire' Old Logo Fans have been waiting in anticipation for the release of the Los Angeles Kings' new logo and it has finally arrived.

The Kings replaced their traditional logo at center ice with a graphic paying tribute to the Los Angeles Fire Department. "To see the guys out there and the gals, it was humbling. I don't know.