The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous ...

Collaboration between marketing and data engineering teams will be the key to maximizing real-time insights and driving ...

Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...

One of the pillars of Ogilvy’s strategy is storytelling. The agency has developed an approach in which brands not only promote products but also create stories that reflect authentic human experiences ...

Cheil Indonesia has added Jackie W.K. Jeong, a marketing visionary with a 18-year career at the intersection of global retail ...

In this industry snapshot, Nexa's Amit Vyas comments on how agencies need to meet evolving demands to achieve growth in 2025.

It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...

At the inaugural edition of the awards, PHD India won 22 metals, OMD India took home 9 metals while OMG India bagged 5 metals ...

Wesley Donehue’s journey from a tough childhood in South Carolina to becoming a leading digital strategist in Republican ...

Recent changes to the Google advertising landscape have left marketing professionals struggling to adapt. While certain integrations have been introduced to the Google My Business software suite, ...