Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

Rather than letting partisan reactions drive decision-making, here are three evidence-based approaches cannabis marketers should prioritize.

AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work ...

Our new creative direction and refined brand identity has helped us connect with our travelling shoppers in a meaningful way,” says Molton Brown Associate Director GTR Rosie Colleypriest.

After building clarity around its points of difference and overhauling its subscription model, Wild Nutrition believes now’s ...

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more ...

Universities are faced with the mounting pressure to not only attract prospective students, but to keep them engaged and enrolled.

When we think about marketing, it is easy to separate the creative from the analytical, it is often compared to the left ...

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.