Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...

Marketing focuses on products (or services), and their price, promotion and place (distribution.) These collectively are known as the marketing mix or "the four p's".

The average Asia Pacific ex-Japan fund is up 1.1%, while the Guinness Asian Equity Income fund gained 6.3%. The Jupiter Asian Income fund rose 2.9%, and the Schroder Asian Income fund 4.5%.

Digital marketing is an integral part of your business, but it's not the only channel you should use. Your traditional marketing channels — print, TV, and radio, for example — are still important, but ...

The president-elect’s hawking of Trump-branded products just shows he’s in line with an American culture that idolizes self-promotion, writes Eric Heavner.

The traditional marketing mix was conceptualized by Professor James Culliton, a marketing professor from the prestigious Harvard University, in 1948. It was further developed by E. Jerome McCarthy, ...

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Sometimes referred to as the marketing mix, the four Ps help guide businesses in the ...

The undifferentiated marketing strategy focuses on an entire target market rather than a segment of it. This strategy employs a single marketing mix – one product, one price, one placement and a ...

To boost your brand’s sales in the upcoming year, let’s explore how predictive modeling can enhance your marketing. Learn about its current use in the advertising industry, kickstart your approach in ...

Cash might be a good place to hide but it is not a good place to stay. There are several reasons we believe a multi-asset approach still makes sense for income-seeking investors. First, yields ...