Using AI for content is not about churning out 10x more content; it's about doing everything faster—ideating, drafting, editing, distributing, and repurposing.

When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or ...

For the AI Marketing category, the top three awarded companies have demonstrated that AI tools have helped them excel and grow in various aspects of the marketing process—both internally and for ...

Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on ...

But in 2025, we’re going to see a lot more “back-to-basics” marketing. This shift is all about addressing the right audience with the right content in the right place at the right time. Going “back-to ...

Ad Age Studio 30 and Smartsheet’s hub features articles, video and podcasts exploring how AI-driven optimized workflows help marketers drive business results.

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

In the evolving world of marketing, automation has long been heralded as a game-changer. However, as businesses strive for greater efficiency and impact, a shift is taking place – from automating ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.