Five Steps To Build Creator Marketing Programs That Work
Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to elections, ...
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Keeping your brand real in an AI-infused world
Open LinkedIn right now and you’ll quickly spot the indisputable signs of AI-generated marketing content. You know the type: ...
Women Who Lead in Advertising & Media: Becca Hand of Paradigm Marketing & Creative
Becca Hand began her career at Paradigm 12 years ago and has since enjoyed her biggest career achievement at the company when ...
How marketing can impact the contemporary consumer journey
A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...
The contemporary consumer journey & how marketing can have impact in a multichannel world
A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...