Now let's use the same schedule of one commercial ... To increase reach, you'd include additional media in your plan or expand the timing of your message. For example, if you're only buying ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities), but to get a handle on the big picture.

Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of features that make it easier to ...

Disney and many other media companies are already planning potential merger activity that executives hope passes muster with the antitrust division of the Justice Department, which is poised to be ...

Indonesia’s communications minister said the Southeast Asian nation is planning a minimum age for social media use and discussed plans last week with President Prabowo Subianto. In neighboring ...

Iowa weather teams at Allen Media stations are safe for now as the company reconsiders its decision to outsource forecasts to The Weather Channel.