The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.

and holds an ice cream cone on a stick like a scepter." He has become the store's definitive symbol, coming to life on social media and engaging with fans in real life. Mixue could expand to the ...

Mixue Ice Cream and Tea is now the world’s largest fast food chain, closing last year with 45,000 stores across China and 11 other countries, more than doubling its locations in just three years. A ...

Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.

It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...

Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling ...

Newsweek reports how neither McDonald’s nor Starbucks are the largest food and beverage chain by store count any more. That ...

McDonald’s is no longer the largest restaurant chain in the world. Mixue Bingcheng is a Chinese bubble tea and ice cream ...

Chinese chain Mixue Bingcheng has overtaken McDonald's as the world's largest fast-food chain with over 45,000 outlets ...

It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion.

Nathanael Chow, an investment consultant, said he always gets the Signature King Cone at Mixue — vanilla soft-serve ice cream in a tall waffle cone. Chow said he was drawn to the brand because ...