But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.
Who is this new fast food titan? Well, chances are, if you reside in the United States, you've never heard of Mixue Bingcheng ...
Did you know fast food giant McDonald’s (MCD) has research and development operations? Normally we think about R&D as being the province of ...
Over a billion lemons - that’s how many Mixue buys every year, in addition to what it already grows, largely to be squeezed into its famed ¥4 (NZ95c) lemon water. Pair that with ¥2 (NZ48c) ice cream ...
What makes Mixue Bingcheng such a treat (no pun intended) is their prices. The chain offers soft serve ice cream cones for a mere 1 yuan, the equivalent of 15 cents USD. Its beverages are also ...