In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan ...

A vote of more than 25,000 fans called the MIS race the best NASCAR race of 2025. But was the viewership hurt any by the ...

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

Through three Cup Series events, Charlotte, Nashville, and Michigan, NASCAR’s audience on Prime Video has averaged 2.27 million viewers, down 21% from last year’s equivalent stretch on FOX and FS1 at ...

NASCAR faces backlash as Prime-only races spark fan frustration, with viewership dipping ahead of the historic Mexico City ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years.