The role of a logo is to be identified easier through a combination of images or texts. Given that NBA players are regarded as idols by many basketball fans, it isn’t surprising that players ...

Almost no NBA fan outside of New Orleans has any sort of history with this team, but they do benefit from having one of the league’s best young players, Zion Williamson, wearing their logo every night ...

However, a signature logo on a player-exclusive colorway is the last step before a ... and is clearly a part of the brand's ...

This article originally appeared on For The Win: NBA players paid tribute to Jerry West after the death of the logo, former MVP, and executive ...