Since the start of 2025, I’ve made it a goal to make healthier choices in the kitchen—so I decided to start eating a ...

Nature Valley's Protein Chewy Bars Were Recalled Over Listeria Fears Back in 2016, General Mills recalled four flavors of its Nature Valley Protein Chewy Bars and Simple Nut Bars over the possible ...

Doug Martin, General Mills’ chief marketing officer, first saw the protein incursion coming more than a decade ago, when he was working on the General Mills brand Nature Valley. Protein wasn’t ...

Despite inflationary concerns, Innova Market Insights tracking data show cereal and snack bar innovation grew in 2024 with ...