Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse. The post Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena appeared first on Front Office Sports.

It has been an eventful week for Buffalo Bills quarterback Josh Allen. No, the Bills are not preparing for Super Bowl LIX.

Newness is a difficult creature to tame. But advertising and marketing depend on their ability to do just that, to take on ...

The ad features many big-name athletes, including Luka Doncic, Jayson Tatum and Jalen Hurts. Nike played into how much of a cultural phenomenon the Air Jordans became and acknowledged the moment ...

Are you a print subscriber? Activate your account. By Tim Nudd - 39 min 46 sec ago By Ad Age Staff - 40 min 45 sec ago By Ad Age Staff - 58 min 14 sec ago By E.J. Schultz - 1 hour 43 min ago By ...

Commercial air time during the NFL Championship in 2023 was also about $7 million for 30 seconds, a 55% jump from 2019. Super Bowl advertising costs are "creeping up," said Bray, who believes ad ...

The 30-second ad will air on KTVI, FOX2 and is designed to showcase the energy and passion fans bring to Energizer Park and the skill of St. Louis City SC, the team said in a release.

OpenAI, the artificial-intelligence company behind ChatGPT, is expected to air its first TV commercial during Sunday’s Super Bowl, according to people familiar with the matter. Founded in 2015 ...

Some posters claimed that discrimination does not exist in Japan and described the ad as an attack on the country. Others have called for a boycott of Nike products. A few critics pointed out that ...

Patrick Mahomes and the Kansas City Chiefs will clash with Jalen Hurts and the Philadelphia Eagles in Super Bowl LIX on Sunday, with Kendrick Lamar performing at halftime and President Donald Trump in ...

Both Ontario Progressive Conservative Leader Doug Ford and Liberal Leader Bonnie Crombie aimed television ads at the province’s voters watching the Super Bowl, amid an election campaign focused ...