How the sporting goods industry is bracing for tariffs
Much of the sports equipment used in the United States -- including the balls athletes throw and shoot, the bats they swing, ...
The Running Gear You Should Splurge On (and When You Can Go Cheap)
Prioritize gear that directly impacts injury prevention (shoes, socks, sports bras) and comfort (anti-chafing products). For ...
Adidas Rejoins Liverpool FC: A New Era of Sportswear Begins
Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...
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The New Tailored Approach to Women’s Sports Uniforms
For new women’s sports leagues, every detail is custom. The post The New Tailored Approach to Women’s Sports Uniforms ...
When algorithms take the field – inside MLB’s robo-umping experiment
Baseball fans tuning into spring training games may have noticed another new wrinkle in a sport that’s experienced a host of ...
Experts Break Down the $2 Million Nike Train Heists
The ‘Los Angeles Times’ recently shed light on freight train robberies that targeted Nike sneakers. Two security experts ...