Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Nike’s Valentine’s Day sneaker lineup for 2025 is reportedly getting bigger with the Air Jordan 1 Mid "Cracked Leather" sneakers.

The Australian pro golfer — who partnered with Malbon Golf last year after his contract with Nike ended in 2023 — made waves ...

NBA 2K’s official X handle recently dropped a bombshell that Jordan Brand got BANNED in NBA 2K25 due to reasons beyond their control. Sneakerheads and gamers were rocked by the statement.

On a recent Saturday at a sneaker convention in Fort Lauderdale, Fla., Jay Samuels stood behind a table full of Nike and Adidas sneakers he was hoping to sell.

The New York label’s heirloom-inspired designs became a runaway hit with an unlikely new audience: pro athletes.

Rumors of the upcoming Realtree Air Jordan 3 are beginning to grow! Check our Sneakers news for more upcoming releases and ...

After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

NBA legend Michael Jordan's co-owned team, 23XI Racing, has released a new paint scheme for their pit car for the 2025 Cup Series season.

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Save up to 58% on Nike’s best-selling sneakers, leggings, sports bras, and more—styles are selling out quickly. Don’t wait to grab these top picks at unbeatable prices before they’re gone.

The Sporting News is tracking live scoring updates and highlights from Ohio State vs. Notre Dame in the CFP national championship game on Monday. Follow for complete results from the 2025 College ...