Caitlin Clark is already one of the faces of the WNBA at 23 years old, and she will soon have a signature Nike shoe and logo to match the fanfare ...

The Phoenix Suns three-time All-Star Devin Booker premiered his new Nike "Book 1" signature shoe commercial on Instagram ...

After Phoenix Suns all-star Devin Booker debuted the signature sneakers on the court for 30th anniversary of “Forrest Gump” ...

Puma lost a fifth of its market value on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a drop in annual profit, raising questions about its ability ...

Nike threw itself a rager of a party to celebrate the opening of its now-iconic campus in Beaverton, Ore. On the banks of a ...

Converse began as a weather-proof rubber shoe company that released its first basketball shoe in 1917. Since then the ...

According to Complex, the NBA had teamed up with Jordan Brand on a range of 'banned' jerseys, which would see the Jordan logo ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

The Italian runner parted ways with his sponsor after a controversial ad that aired during the Paris 2024 Olympics ...

Nike is one of the most iconic brands in the world, known for its innovation, design, and emotional connection with consumers ...

Adidas reported what it said were better than expected preliminary fourth-quarter results on Tuesday, with strong sales and ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.