But one shop will soon be empty. On Tuesday, the flagship O’Neill Surf Shop will dim its lights for good on a critical corner of the downtown corridor. Jack O’Neill, the godfather of modern ...

“O’Neill Surf Shop will continue to offer the world’s best wetsuits and all of your other beach and streetwear needs at our other store locations on 41st Ave. in Capitola, at the Santa Cruz ...

I've stayed at every Disney hotel in the United States. These are my top 5 picks. I reluctantly quit my pilot job to teach our kids at home. It was so boring until I started educating them through ...

IN FACT, A LOT OF THE LOCAL BUSINESSES I TALKED TO TODAY SAY O'NEILL SURF SHOP IS HERE TODAY... GONE TOMORROW. IN A STATEMENT, THEY TELL ACTION NEWS 8 THAT THEY WILL BE CLOSING THEIR DOWNTOWN ...

Rip Curl joined O'Neill, Forever 21 and New Leaf among retailers vacating Pacific Avenue locations in recent months. A Rip ...

The ONeill Planet Surf is a collection of perspectives from a cross section of some of the blue planets most remote unique as well as established wave frontiers Delivered by our surfers the first ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

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Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.