Read how the co-founders of Halo 42 poured their passion for mental health into a mindful skincare brand.

Bath & Body Works just launched Sweetest Song, a new gourmand scent that's available in 20 different products.

While linen sprays can turn a bed into a cozy, fragrant cocoon—perfect for dreaming of lavender fields—Allure editors believe ...

We’re throwing it back to the 2000s and highlighting some Bath & Body Works favorite retired scents that have made their way ...

We tracked down 30 fragrances that stars like Drew, Taylor and Ryan Gosling said they like and actually wear—and you can too.

If you're a fan of fragrances, a scent specialist, and a professional (or amateur) in the world of perfumes, these are your ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be ...

Up until recently, I thought body sprays were just for the youngins who were new to fragrance. Spoiler: That's simply not the case. Body sprays and perfumes serve different purposes, and everyone ...

Promise. “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be unique,” Emma shares. “What we wear impacts our memories, our emotions ...