Its founder, Jack O'Neill, is credited by many with inventing the modern wetsuit, and while T-shirts, bikinis and boardshorts may be the mainstay of his brand today, wetsuit development remains a ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for two and a half decades. The post O’Neill Surf Shop in Santa Cruz Closes ...