But as traditional advertising costs rise, consumer behaviors change and third-party data access shrinks, your owned media strategy matters more than ever. Let's explore how you can build an owned ...

Taking control of your owned media and forming an owned media strategy will help your organization transition more smoothly into the coming "cookieless" world. I'm referring, of course, to Google's ...

Owned media marketing is one of the most popular strategies in the paid, earned, shared and owned framework. Some of the main benefits are that it is: Using a consistent, strong brand voice across ...

The White House's decision to seat new media journalists isn't just a political move; it's a recognition of reality. Younger ...

Owned, or Earned (POE) categories. This Best Practice paper provides a useful framework to help marketers develop a comprehensive and effective POE strategy. In addition to smart media spend... We’re ...

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

LEGO prioritises owned media, a strategy that is paying dividends because it has fostered a new spirit of collaboration and led to measuring every campaign to unlock the potential of its assets. Owned ...

Bough, Group Black's chief strategy officer ... Ad-spending increases in diverse-owned media leveled off after a spike in 2021, according to the Association of National Advertisers's Alliance ...