The average proportion of consumers who have paid or used paid online news increased to 18% in 2025. Here are a few reasons ...

Myth #2: Paid media is the primary growth engine. Wrong. Paid media isn’t the engine; it’s the accelerator. Once you have compelling owned content that’s garnering organic engagement ...

Media reporter sounds alarm on future of league-owned networks "These league-owned networks, they're losing subscribers by a ton." Credit: Jerome Miron-Imagn Images ...

New research by UM and Saïd Business School’s Felipe Thomaz explores the relationship between paid, owned and earned media. Since Daniel Goodall published Paid, Earned and Bought in 2009, paid, owned ...

A reduction in paid media spend over time - A successful media-owned asset becomes an organic traffic driver, reducing the reliance on costly paid ads. Brands leading the way ...

Sonder’s 2025 Owned Media Global Market Report includes new research conducted by international research and analytics firm, Infuse, capturing insights from 50 marketing leaders across 40 ...

Jonathan Hopkins, founding partner of Sonder, said: “Owned media has long been overlooked in favour of traditional paid advertising channels. In the past few years that has fundamentally changed as we ...

The U.S. Justice Department unsealed an indictment against two Russian nationals, accusing them of setting up a conservative media outlet as a front for pro-Kremlin propaganda. Details in the ...

RALEIGH, NC / ACCESSWIRE / October 9, 2023 / Having a strong online presence is essential for success in today's digital world, and it's important ...

Owned media - Owned media is media a company creates for themselves including blog post, brochures, etc. Paid media - Paid media includes any marketing tactics a company pays for.