Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and footwear with Puma.
PGA Tour Superstore offers golf apparel for men and women, golf, tennis and pickleball equipment, and golf accessories.
Tour pro Michael Kim has urged the PGA Tour to "wake up and lean way more into creative content on YouTube" after Grant Horvat reveals he's just filmed a video with Tiger Woods.
Michael Kim, who played in 30 PGA Tour events in 2024, took to X to explain the basics about golf equipment deals.
How much does apparel contribute to the total PGA TOUR Superstore volume, and what is the demographic split? Men’s and women’s apparel represents about 22% of total company sales per year.