An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, ...

One of the winningest brands in Ad Meter history enters the Hall of Fame on the 30th anniversary of a record-setting Super ...

Despite its close relationships with brick-and-mortar retailers, PepsiCo has invested in omnichannel capabilities and a digitally enhanced supply chain that positions the firm for growth even as ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Instead, a true advertising face-plant is an ad that’s both tone-deaf and completely forgettable – so dull, off-putting or confusing that when a brand completely switches up its strategy, you almost ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

The deal for Siete was announced back in October but closed this January. Pepsi is an enormous business, and for it $1.2 billion is relatively small. But any purchase over $1 billion is still ...

Costco is switching back to Coca-Cola products in its food court after more than a decade of serving Pepsi — and it's sparked mixed reactions online. While some are eagerly awaiting the retro ...

*Pepsi rolled out a new permanent flavor on Jan. 20, Pepsi Wild Cherry & Cream. According to the news release, this flavor combines sweet cherry and creamy vanilla, available in original and zero ...

Former VP Mike Pence's advocacy group launches a 6-figure ad campaign against Robert F. Kennedy Jr.'s nomination to lead the Department of Health and Human Services.