I love going to the movies. There is something about sitting in the dark with strangers, all immersed in the same experience.

For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important. As recently as three years ago ...

Movie theaters have embraced commemorative popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend and add value ...