Business Insider2y
A new drink from YouTube superstars has sparked a cutthroat black market and anxiety among parents as it's become a status symbol for teens
Prime is causing hysteria among children who see the drink as a status symbol, both due to its scarcity and its celebrity sheen. An advertising blitz and supply problems in the UK have led to an ...
The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
The drink—originally an electrolyte-spiked ... In 2024’s first quarter, UK sales for Prime fell 50% year-over-year, raking in ...
BBC2y
7 things you NEED to know about Prime Drinks (and the very different things the internet will tell you)
Prime Drinks, launched by YouTubers KSI and Logan Paul have landed in the UK, and the USA, and caused a media frenzy! But how much of what’s being reported is the truth and how much is fake news?
BBC1y
Can Prime Energy be banned in the UK?
There have been rumours around the quantity of caffeine that Prime Energy contains ahead of its official launch in the UK. The caffeine levels are high compared to other energy drinks. It has ...
Prime drinks company sued by US Olympic committee
While the company's energy drink contains caffeine ... have over 40 million YouTube followers between them. Prime was ...
Yahoo Finance28d
Prime Drink Group Announces a Strategic Overhaul of Its Bottling Activities
MONTREAL, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Prime Drink Group Corp. (CSE: PRME) (“Prime” or the “Company”) announced today that it has undertaken a strategic restructuring of its wholly ...