With colorful cans and fun flavors like Strawberry Watermelon and Ice Pop, Prime Energy seems harmless enough.

Prime Hyrdation LLC was sued April 8 in the Southern District of New York over "misleading and deceptive practices" regarding ...

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Senate Majority Leader Chuck Schumer (D-N.Y.) asked the U.S. Food and Drug Administration to investigate the influencer-backed Prime energy drink that has become popular among the influencers ...

Carlos Osorio/AP PRIME, the beverage brand co-founded by YouTubers Logan Paul and KSI, is facing criticism for its energy drink’s high levels of caffeine. A 12 oz. can of PRIME Energy contains ...

That would be quite the caffeine buzz for your average adult -- but the influencer-backed Prime Energy drinks are marketed to kids and teens. Now the FDA is looking into Prime. Dr. Protibha Sanyal ...

Prime isn’t exclusively an energy drink. Prime Hydration is the brand’s sports drink, which contains coconut water, B vitamins and branched-chain amino acids, which bodybuilders use to promote ...

SAN FRANCISCO — Prime Hydration, known for its energy drinks promoted by YouTuber Logan Paul, failed to secure the total dismissal of a consumer class action that accuses its grape-flavored drink of ...

Such as what’s the difference between Prime Hydration and Prime Energy. Prime Hydration is a sport drink and claims to contain less sugar than Gatorade and have fewer calories. Prime Energy is ...

The Inter Miami star's energy drink has started to appear on shelves in Britain, but its launch has been mired in controversy over a crunch legal battle with KSI's Prime Energy drink as well as ...

There have been rumours around the quantity of caffeine that Prime Energy contains ahead of its official launch in the UK. The caffeine levels are high compared to other energy drinks. It has ...