By selling custom DNA kits, of course. According to Marketing Dive, MUG Root Beer — which is owned by PepsiCo — will sell ...

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

MUG Root Beer is offering fans a “new and absurd way to start the New Year” with their introduction of an at-home DNA test, according to a press release. But this isn’t just any run-of-the-mill DNA ...