Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...

E.l.f. Beauty has been one of the cosmetic industry’s biggest winners, but its growth has slowed and recent product launches ...

E.l.f. Beauty has been one of the cosmetic industry’s biggest winners, but its growth has slowed and recent product launches ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

J ust months after Hailey Bieber showed support for Selena Gomez and Benny Blanco's engagement, it seems like the feud between these two is back in full force. This time, Hailey a ...

In Selena Gomez’s world, blush is a big deal. Her makeup brand, Rare Beauty, has been launching cult-loved formulas in the ...

Martha Stewart showed off her "superb" new haircut and makeup-free moment on Instagram. The 83-year-old entrepreneur shared ...

This amazing Sephora deal won’t last! Get 67% off Rare Beauty, Glossier, Tarte, Urban Decay, Milk Makeup, Summer Fridays & ...

Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

The facial cream, beloved by professional make-up artists, fights redness and irritation and doubles as a makeup primer.