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The result was a huge success, anyone who was alive during the early-1990s would remember Reebok's Shaq Attaq shoes with their inflatable tongues and catchy marketing. The Reebok success story From ...

“It’s an exciting time for Reebok, the WNBA, and the game of basketball overall,” said Shaquille O’Neal, president of Reebok Basketball. “We’re ready to dive in headfirst with ...

While appearing on the "Full Send" podcast in 2021, Shaq shared why he ended his $40 million, five-year sneaker deal with Reebok. The turning point? A heated confrontation with a frustrated mother.

As AFROTECH previously shared, in 2023, Reebok appointed Shaquille O’Neal as president and Allen Iverson as vice president of its basketball division. In his role, O’Neal forms partnerships ...

In 2021, Reebok boldly stated its go-forward objective to reclaim its rightful place in sport. Shortly thereafter, the brand would name Shaquille O’Neal and Allen Iverson to executive leadership ...

The brand already has star power with Angel Reese of the Chicago Sky and Lexie Brown of the Los Angeles Sparks signed to deals Shaquille O’Neal, President of Reebok Basketball, issued a ...

I don't make the prices. Here you go.'" From that day, Shaq ended up cutting ties with Reebok and collaborated with Walmart to create his own shoes and sell them between the $15-$30 range.