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KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

In this article, we will discuss the role of mobile popups in marketing strategies and explore ideas for using them ...

New research finds CMOs are seeing the focus on digital rise as the economic environment and digital transformation become ...

This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

AI avatars are revolutionising marketing by delivering personalised, interactive, and consistent consumer engagement. They ...

The real estate sector in Qatar plays a crucial role in driving economic activity, with digital marketing initiatives being ...