Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

But this time, it wasn’t a big Meta announcement or some grand VR vision that had people talking. It was the watch on his ...

Spotted this week at the Cardinals vs. 49ers game, Brady rocked the Rolex Cosmograph Daytona ref. 116578SACO, an 18K ...

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

The Cosmograph Daytona got even more upscale. Rolex added two versions with contrasting mother-of-pearl dials and subdials, along with diamond-encrusted bezels. The two cases are 18K white gold ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

The Daytona 200 is the only major motorcycle race that's long enough to necessitate pit stops. And by the way, the fastest ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.