I wear a lot of men's Rolex. But the ladies Datejust ... details that change and they make a watch more or less valuable. There's the Paul Newman Daytona which sold for $17.8 million last fall ...

Rolex just unveiled its new offerings for ... The blinged-out timepiece carries "a long tradition of ultra-luxurious Daytona watches," Altieri said. A snappy new bracelet for the Sky-Dweller ...

There’s no longer such a thing as an affordable Rolex ... on the Cosmograph Daytona, which has increased 2.6 percent to $15,500. That is still a far cry from the watch’s street value, which ...

In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at Daytona to win a Rolex. You could instead take the checkered flag at the equally daunting ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

In addition to 60 years of Daytona, this year also marks the 70th anniversary of the Submariner. Fans and watch experts are expecting Rolex to celebrate this anniversary with a new commemorative ...

This is a first not just for the Daytona, but for any Rolex sports ... classic cars and men's lifestyle, to smart home technology, phones, electric cars, autonomy, Swiss watches, and much more ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

There is no doubt that the watch industry has become ... The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this ...

In order not to spoil it for anyone who has yet to watch, however unlikely that may be, we suggest you click on this post to see who won the 2015 Rolex 24 at Daytona. You'll also get a thorough ...