When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Esquire was invited along to the launch of the store, which spans more than 7,200 square feet in the heart of Mayfair ...

Beyond creating timepieces, these horological maisons and their creations represent centuries of craftsmanship, innovation, ...

There’s no way around it—luxury watches are expensive. Rolex, Audemars Piguet, Omega, Cartier, and Richard Mille all command ...

There is no doubt that the watch industry has become ... The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this ...

There’s another brand out there becoming quite synonymous with Daytona: Rolex. It used to be, the famed Rolex Daytona watch was only given to winners of the Rolex 24. Makes sense. But in recent years, ...

It used to be, the famed Rolex Daytona watch was only given to winners of the Rolex 24. Makes sense. But in recent years, Rolex’s relationship with Daytona has increased and now all Daytona ...

Omega is next with 14%, while Tudor (Rolex’s sister brand!) is third with 12% of sales. All this tracks with the latest view into the modern watch market ... guessed the Daytona would show ...