The latest ad for Wegovy won’t stop anyone in their tracks. “Have you also had trouble with your weight?” a grinning actor says to the camera. “Same!” The blockbuster obesity medication ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...

The Spider-Man: Across the Spider-Verse star has teamed up with pharmaceutical company Novartis to encourage women to prioritize their breast health in a new Super Bowl ad. The 15-second spot ...

Meg Ryan and Billy Crystal reunited to recreate the most famous moment from "When Harry Met Sally" for a Super Bowl ad, with a surprise appearance from Sydney Sweeney. The 30-second commercial for ...

In an exclusive conversation with PEOPLE ahead of the release of the ad's teaser, the singer opens up about her excitement for the commercial — and the nickname she was given while on set.

“The NFL has benefitted from that,” he says. Fox, which started out seeking around $7 million for 30 seconds of Super Bowl ad time, had disposed of the bulk of its Super Bowl LIX inventory in ...

“It was so much fun to be out there at the same table.” In the 30-second ad, Ryan’s Sally becomes very enthusiastic about her turkey sandwich after adding a little mayo. “What’s happenin ...

But the marketing behemoth that formed around the most-watched event in the United States over the past 59 years has also turned the broadcast into the pinnacle of advertising and brand recognition.

Fox has cracked the $8 million mark for a 30-second Super Bowl ad, selling at least 10 spots at that level, according to sources familiar with negotiations ahead of the February 9 game.

By Jon Springer - 21 min 50 sec ago By Erika Wheless - 36 min 50 sec ago By Dom Dzik - 3 hours 36 min ago 3 hours 36 min ago By Ewan Larkin - 4 hours 6 min ago By Ad Age Staff - 7 months 1 week ago ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded advertising day of the year. By Alex Weprin Media & Business Writer ...