Ikea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin
Despite the challenges and less than developed market for pre-owned goods, it’s here to stay, says the Ingka Group CEO.
Ikea looks to expand second-hand furniture offering after test success
Ikea is planning to expand its European marketplace for second-hand furniture as demand for pre-owned goods remains strong.