Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

In the 1990s and early 2000s, Reebok was a significant player in the basketball sneaker market, buoyed by its relationsh Todd Krinsky’s life’s work has been to make Reebok a preeminent shoe ...

Now, Shaq is back as president of the basketball unit, and Reebok is trying to become a force again, starting with a high-profile endorsement deal with Angel Reese.Krinsky spoke with The Athletic ...

Now, Shaq is back as president of the basketball unit, and Reebok is trying to become a force again, starting with a high-profile endorsement deal with Angel Reese.Krinsky spoke with about how it ...

Shaquille O’Neal hovered over two children, leaned in. “Do you know how I made $900 million?’’ he asked in a moment taped three years ago. “Just by listening to my mommy and daddy. Make ...

Iverson believes he and Shaq can help Reebok bounce back by paying forward the same support and opportunity the brand once gave them. “We’re going to show our love to the brand that showed us ...

Shaq helped buy back Reebok from Adidas. Founded in 1895 in England, Reebok arrived on U.S. soil in 1979 after American businessman Paul Fireman negotiated a deal to license and sell its products ...

On Wednesday, June 4, Netflix premiered a six-episode docuseries called "Power Moves with Shaquille O'Neal" about the 53-year-old taking over as president of Reebok in 2023.

Reebok, founded in 1895, became a household name in the early 1990s, thanks to Boston Celtics guard Dee Brown and his iconic Pump sneakers. The brand took off from there inking major deals with O ...

Building fortune. O'Neal, often known as 'Shaq', has made his mark not only on the basketball court but also in the financial world. He boasts an estimated net worth of £370million ($450m) that ...

Shaquille O'Neal is the subject of a new Netflix docuseries and the NBA legend has enjoyed huge business success away from the basketball court, but he has not always been careful with money ...

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson’s signature shoes, The Question and The Answer, were some of the top ...